Example Radio Show Mission Statements

Mission Statement: “In the Museum”

Producer/Lead DJ: Kate Maddalena

Description:
“In the Museum” is a two-hour talk-focused show that showcases the ongoing conversations and events happening at Raleigh’s many museums. One museum will be featured per week, allowing for each museum to be featured roughly once per 1 and 1/2 months. Each week, a guest from that week’s featured museum will come in to talk about a topic: an ongoing exhibit, a theme in museum exhibitions, or a specific event. The guest for a given week may be a member of the museum staff or a visiting speaker/exhibitor at the museum.

Format:
“In the Museum” will air weekly for two hours, and may be re-aired once during the same week. Talk will be interspersed with music loosely chosen to fit the week’s topic, and the DJ and guest will encourage call-in questions from listeners. On some weeks, a pre-produced “sonic snapshot” that features sounds from the museum grounds will be aired as a part of the show’s content. The sonic snapshot will be partly produced by museum patrons, as specified by the outreach aspect of the show’s mission (see below).

Audience/Purpose:
“In the Museum” targets two main primary listeners: (1) the adult citizen of Raleigh who is looking for exciting news about public intellectual resources. This listener might take his kids or her hot date to the featured museum later that week. This listener might also be too busy to actually go to the museum and listen to the show in order to feel better connected to what’s going on in her/his city. (2) The Raleigh kid will listen to “In the Museum” to hear content that he/she had a hand in producing as a part of the show’s production outreach (see below), to call in and ask questions about interesting content (and hear his/her voice on the radio), and to find out about exciting exhibits and events he/she might want to attend. “In the Museum” intends to serve as a dynamic platform where both of these listeners can find more direct connection to the intellectual and cultural life of the city of Raleigh.

Radio Production Extension/Outreach:
As “In the Museum” matures, we intend to take sound production equipment to the museum sites themselves in order to give patrons a voice on the week’s theme and, in some cases, to do work in radio production education. Our producers intend to collaborate with the education staff at each site (see liason list below) to help bring radio production outreach to the museums. This may look different for each museum; the Nature Research Center, for example, has sound production equipment on site, and may do highly involved patron-produced pieces, whereas others may be simple “sonic snapshots” in the form of patron interactions edited and produced by the LRR staff.

Community Partners/Museum Liasons:
Nicole Welch of CAM Raleigh, Stephen Popson of the NCMNS, Brian Malow of the NRC at NCMNS, Jill Taylor at NCMA, Kimberley Puryear of Raleigh City Museum, Bill McCrea of the NCMH

Mission Statement: Little Raleigh Radio Music Mix

Producer/Host: Various

Description:
Music Mix is Little Raleigh Radio’s free-form music programming, aired outside of specialty programming times. The programs feature a wide variety of music selected by Little Raleigh Radio volunteers, often using indie rock and related genres as a springboard for a diverse music mix – listeners might hear, for example, the Violent Femmes immediately followed by John Coltrane and Johnny Cash. The programs put a heavy emphasis on local musicians and performers with upcoming dates in Raleigh; the host will list upcoming shows at least once during each broadcast.

Format:
Music Mix airs regularly with rebroadcasts as dictated by the Little Raleigh Radio schedule. One- to two-minute talk breaks will bracket each set of music, with the length of each set determined by station policy. The announcer will occasionally speak for 5-10 seconds at the beginning of a song to highlight the name of the artist, particularly if they have an upcoming concert.

Audience/Purpose:
Music Mix is an opportunity for Little Raleigh Radio listeners to hear tunes their neighbors are listening to. Each host will bring their own eclectic tastes to the program, and the format drops the thematic restrictions placed on most other radio shows. The programs also give new volunteers a chance to train and grow without the commitment of a weekly specialty program. In addition, local musicians will get a boost from hearing their music on the radio and get an opportunity to develop relationships with others in the Raleigh music scene.

Extension/Outreach:
Hosts are expected to reach out and promote the broadcasts to friends and family members who might not be regular listeners to Little Raleigh Radio but would be interested in hearing from their friends’ musical selections. Contact information for the host will be provided at the end of each broadcast.
Community Partners: Kings Barcade, Slims Downtown Distillery, Lincoln Theater, Southland Ballroom, Pour House Music Hall, Deep South Entertainment, Diggup Tapes, Schoolkids, Amplified Art various other promoters and music venues
Various, depending on the host’s areas of interest.

Mission Statement: “Acoustic Muse”

Producer/Host: Colin Campbell

Description:
“Acoustic Muse” is a two-hour music program focused exclusively on folk and acoustic music. The majority of music aired will be from a solo or small group singer-songwriter format, interspersed with the occasional tune from roots, bluegrass and other folk subgenres. The show puts a heavy emphasis on local musicians and performers with upcoming dates in Raleigh; the host will list upcoming shows from an “acoustic music calendar” at least once during each broadcast. Local musicians may occasionally appear as guests on the show, interviewed in brief segments surrounding broadcasts of their music.

Format:
“Acoustic Muse” will air weekly with rebroadcasts as dictated by the Little Raleigh Radio schedule. One- to two-minute talk breaks will bracket each set of music, with the length of each set determined by station policy. The announcer will occasionally speak for 5-10 seconds at the beginning of a song to highlight the name of the artist, particularly if they have an upcoming concert. Musician interviews, when scheduled, will last about 20 minutes (including songs) and will take place in the second half of the broadcast or at other times as required by the guest’s schedule.

Audience/Purpose:
“Acoustic Muse” has a target audience of any Raleigh or Triangle-area residents who enjoy acoustic music and may be interested in attending low-cost performances in downtown Raleigh and surrounding areas. They may, however, be unfamiliar with the lesser-known artists on the schedule. Local musicians are a subset of that audience who will get a boost from hearing their music on the radio and get an opportunity to develop relationships with others in the Raleigh acoustic scene. The city has a thriving acoustic music scene, but performances are scattered among a variety of venues such as The Pour House Music Hall, Slim’s Downtown Distillery and Sola Coffee Café. Those venues often host other genres, making it difficult for music fans to find shows that fit their tastes. Listeners to “Acoustic Muse” will have a better ability to make those connections, identify their favorite local musicians and help bolster attendance at live shows.

Extension/Outreach:
The producer of “Acoustic Muse” will monitor schedules for local venues, contacting touring out-of-town performers to seek music submissions. He will also seek submissions to local performers via resources like ReverbNation. Contact information for the host will be provided at the end of each broadcast.

Community Partners:
Pour House Music Hall, Deep South Entertainment, Berkley Cafe, Southland Ballroom, Slim’s Downtown Distillery, Sola Coffee Café, Marianne Taylor Music, various other promoters and music venues

Mission Statement: Downtown Vet, You & Your Pet

Producer/Host: Heather Moeser DVM

Description:“Downtown Vet, You & Your Pet” is a one-hour talk-focused show that shares the stories and celebrates the quirkiness of the human-animal bond (defined below). Each show will focus on one theme/topic centered around the real life examples of a practicing mobile veterinarian and her guests. The show will promote healthy relationships to its guests and listeners and all will leave with a practical, actionable, owner responsible, animal friendly nugget(s).

Format: “Downtown Vet, You & Your Pet” will air weekly for one hour and may be re-aired once to twice during the week. Talk will be interspersed with listener’s call-in questions and pre-produced interviews and stories related to the week’s theme would be aired as part of the show’s content. I love Raleigh and have a unique perspective being mobile and seeing pets in their environment. I also am the “vet you can talk to” and will make the medical jargon easy to understand.

Audience: People of all ages who enjoy the quirkiness of pets and appreciate how they enhance our lives.

Purpose: “Downtown Vet, You & Your Pet” will educate pet owners and potential pet owners to make responsible decisions to enhance and enjoy their relationship with their pet, while exploring and celebrating the human-animal bond and having fun. The listeners will be entertained while we share those stories that make everyone smile.

DEFINITION: As defined by the American Veterinary Medical Association, “The human-animal bond is a mutually beneficial and dynamic relationship between people and animals that is influenced by behaviors that are essential to the health and well-being of both. This includes, but is not limited to, emotional, psychological, and physical interactions of people, animals, and the environment. The veterinarian’s role in the human-animal bond is to maximize the potentials of this relationship between people and animals”.

Mission Statement: “Esoterica”

Producer / DJ Doug Llewellyn

Description:
“Esoterica” is a one hour program designed to make people aware of alternatives to the music that is played endlessly on more commercial radio stations. The period of roughly 1970 to 1990 will be the main focys, as the producer is most familiar with this period, and has a large library to choose from. On occasion there may be a special or pre-recorded shows that may concentrate one specific artist/ topic.

Format:
The program will follow the format used in more commercial-free radio stations – music interspersed with minimal talk (no chatter, more information). There should be roughly 50 to 55 minutes of music per hour. Aside from artist and song information, the required announcements and station breaks would be all the “talk” that is needed.

Audience/Purpose:
Established commercial artist may have other music which may be considered better than what is released for airplay.* Examples are: Men at Work: “Hits” were “Land Down Under”, “Who can it be Now”. Even better songs from that LP – “Down By the Sea”, “Touching the Untouchables”. Thin Lizzy “Hits” were “Jailbreak”, “The Boys are Back in Town”. Even Better –“Borderline”, “Romeo and the Lonely Girl” The purpose of the program will be to educate while entertaining, the casual listener of the background and history of certain artist and songs; how certain artist may relate to each other. (E.g. the Beatles/Clapton/Dylan/The Band connection). More knowledgeable listeners may find music that they are familiar with or that alert them to an artist whom they have heard of but have not had a chance to check out.
*in the producers humble opinion of course.

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